Now is the time to take ownership of your goals and dreams.

The world is a pot of boiling water.
You have 3 choices.
Be like the CARROT that turns soft (sad, weak).
Be like the EGG that turns hard (mad, mean).

OR

Be like the COFFEE BEAN that changes the water to COFFEE (positive).
The power is inside you, not in the events happening around you.

Invest in yourself and BECOME THE COFFEE BEAN.

Damon West’s Coffee Bean Masterclass will equip and empower you to be more intentional and effective leaders, parents, spouses, friends and citizens. It will give you the tools for leading an abundant life. You will learn to THRIVE in spite of this uncertain economic, political, and social climate.

We are currently in a state of economic uncertainty. When times are unpredictable we can feel molded and controlled by our environment, leading with fear, suspiciousness, and mistrust. 

OR

We can BE THE CHANGE AGENT and CHANGE THE ENVIRONMENT we’re in.

Meet Damon West

Damon West, M.S. Criminal Justice, is a college professor, internationally known keynote speaker and Wall Street Journal best-selling author of The Coffee Bean: A simple Lesson to Create Positive Change, which Forbes’ listed in the “Top Twenty Books You Need to Read to Crush 2020.”

His autobiography, The Change Agent: How a Former College QB Sentenced to Life in Prison Transformed His World, vividly tells how he transformed the pot of boiling water that is a Texas maximum-security prison into a pot of coffee.

At 20 years old, he was a Division 1 starting quarterback at the University of North Texas, when he suffered a career ending injury. He turned to hard core drugs to cope with disappointments of life. After graduation, he worked in the United States Congress, was a national fundraiser on a U.S. Presidential campaign and eventually trained to be a stock-broker for United Bank of Switzerland (UBS). One day at UBS, he was introduced to methamphetamines; he became instantly hooked—and the lives of so many innocent people would forever be changed by the choices he made in order to feed his insatiable meth habit.

After a fateful discussion during his incarceration with a seasoned convict, Damon had a spiritual awakening. He learned that, like a coffee bean changing with the application of heat and pressure, he was capable of changing the environment around him. Read more…

Guest Speakers

  • Kendell Romero

    Kendell began her speaking career as a speaker for Amgen Pharmaceuticals in 2019. With her experience as a healthcare provider in inpatient and outpatient psychiatry and her love for patient education, Kendell is a sought-after speaker on the topic of mental health and thought work—controlling your controllables and creating positive environments from the inside out.

  • Jenna Shoefstall

    Jenna is a marketing rep, former real estate agent, and rising speaker on confidence building. Her passion is sharing the power of positive body language to develop both inward and outward confidence. Boost your inner Coffee Bean with positivity and walk away with a greater feeling of belief in yourself.

  • Katie Harlan

    Katie is a top leader in the Direct Sales industry, leading a team of over 4000 inspired women. Katie’s podcast Rise and Thrive inspires women to trust themselves, pull from their strengths, and always focus on integrity when leading others. The secret to her success has been in focusing on servant leadership.

These are the rules of a coffee bean.

A coffee bean CHANGES the environment it’s in. It is not CHANGED by it’s environment.

And that’s what we want for YOU.

Because when there is a world full of coffee beans, it becomes a better place to live. But it starts with YOU.

Focus. Learn. Adapt.

↠

Focus. Learn. Adapt. ↠

What your ticket includes:

  • Intimate setting with 2x bestselling author Damon West and 3 exceptional leaders in their industries

  • Small class size allowing for interaction with the speakers

  • Downloadable workbook with exercises and information to take beyond the classroom

  • A Be the Coffee Bean t-shirt!

  • Access to our Be the Coffee Bean Facebook Community group

IF IT IS TO BE, IT IS UP TO ME. 10 WORDS AND 20 LETTERS.
This is perhaps one of the most powerful sentences in the English language. It is an action statement, where free-will and courage collide.

– DAMON WEST

We are happy to provide custom Masterclasses for groups and/or provide group discount pricing, please contact Kendell at 409-719-6974 for options tailored for your team or corporation.